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By: Jamie Matusow

Editor-in-Chief

As anticipation and excitement fill the air for this year’s FiFi Awards and presentation, The Fragrance Foundation has announced a roster of well-known celebrities who will add sizzle to the evening. Mary J. Blige, Saffron Burrows, 50 Cent, Randy Jackson, Kim Kardashian, Molly Sims and Sofia Vergara—several with scents of their own—will all attend the event.
    
Also present will be well-known fashion designer Michael Kors, who will be honored with the Hall of Fame Award.  The Hall of Fame Award is voted on by The Foundation’s board of directors and is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry as a whole.
    
The Fragrance Foundation also announced that its board  has chosen multi-platinum recording star Usher as Male Celebrity Fragrance of the Year.
    
The 2010 FiFi Awards and Ceremony will take place Thursday, June 10 at The Downtown Armory, Lexington Avenue & 26th Street, New York City. Tickets and further information: fifirsvp@dalzell.com and (212) 647-1828.  
    
More info: www.fragrance.org

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